DSM
Don't Shoot Me
Vetting · Credentials · Every Order

A Banner Anyone Could Buy
Would Be Worth Nothing To You.

The word on your chest works because an arriving officer can assume it is true. Every order we check is one more reason that assumption holds, which is why we check yours.

Every Order VettedRead By A PersonBefore It Ships No Exceptions
Sworn OfficersRetired & LEOSASecurity Firms MedicalAgencies
1 Word3 Seconds0 Time To Verify

The Check Is Not About Us.
It Is About What The Word Is Worth.

An officer reading POLICE across your back has no way to verify it and no time to try.

That is the whole mechanism. The banner works because it is believed instantly, and it is believed instantly because the word is not available to whoever wants it.

Every banner sold to someone entitled to wear it makes the next one more credible. Every banner sold to someone who is not would do the opposite, not just for that one person, but for everyone already wearing one.

So the check is not a formality we perform to look responsible, and it is not a hurdle we would remove if we could. It is the product. Take it away and what is left is a printed sash.

This is also why there is no exception for a large order, a repeat customer, or a department. Everyone goes through it, every time.

A POLICE banner worn across the back
5 Buyer Types1 StandardNo Gray Area

What We Ask For, By Who You Are

Different roles carry different paperwork, so the ask is different. What does not change is that something has to establish you are entitled to the word you are ordering.

Credentials required by buyer type
You AreWe Ask ForOrdering
Sworn Officer Agency identification Individually, or through your department
Retired & LEOSA Retired agency ID, plus qualification within the last year Individually, see Retired & LEOSA
Security Firm Company license, and who is signing for it Usually one order for the whole team
Medical & TAC-MED Service or employer identification Through the service, see Medical
Agency Or Department The purchase order itself, and the ordering officer On paper, see Agency & Bulk

“I do not fit any of those rows.”

Then call before you order rather than after. Chaplains, coroners, court staff, campus teams, volunteer response, plenty of legitimate roles do not have a neat credential, and some of them still need identifying to an arriving unit.

1-775-250-5523. A five-minute conversation is faster than a declined order, and you will get a straight answer either way.

4 Steps1 Person ReadingThen It Ships

How The Check Actually Runs

You Upload At Checkout

Not by email afterwards, and not on a phone call. The document goes up with the order so the two never get separated.

A Person Reads It

Not a script and not an upload box that accepts anything. Someone looks at what you sent and decides whether it says what it needs to say.

We Come Back To You

If something is expired, unreadable or does not reconcile, you hear about it and you hear why. Nothing is refused silently.

Then It Ships

From Sparks, Nevada. The order does not move before the check is done, which is the one delay on this website we are not trying to remove.

You Get ToldYou Get A ReasonYou Can Come Back

If The Answer Is No

Most declines are not refusals. They are an expired qualification, a photograph of an ID that cannot be read, or a role that needed a conversation first.

What happens when an order is declined
You are toldDirectly, and with the reason
Your orderIs not shipped, and is not quietly held
Fixable problemsSend the corrected document and it goes through
Unusual rolesCall, some of these are a yes after a conversation
PaymentAsk us at the time; we will not leave you guessing
17 Years On The RecordMultiple Federal Agencies2009 Best Of Show

From The Law Enforcement Experts

DSM’s reference base today is law enforcement, so that is whose words are below. We are not going to put a quote in a paramedic’s mouth to fill a gap. If your service runs these and would say something on the record, we would like to hear from you.

I purchased them and have them in place with my lieutenants, detectives, school resource officer, myself and others ready for special events.
Chief William L. HarveyEphrata Police Department
It's Life Insurance on your hip!
Ken HackathornPolice / Military Tactics Instructor & Gunwriter
Not a single plain clothed officer was engaged whatsoever, even in a low light situation.
CyrilLaw Enforcement Training · Active Shooter Refresher

The Check Is The Reason It Works.

Everyone who has ever put one of these on went through it. That is exactly what makes yours mean something to the officer reading it.

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