DSM
Don't Shoot Me
Meet The Founder

Twenty-Two Years A Cop.
Thirteen On SWAT.
Two Years Solving One Problem.

Sgt. Michael Lessman, Ret. built the DSM Safety Banner because nothing on the market gave a non-uniformed officer 360-degree identification he could deploy with one hand. He holds the patent that proves no one else did either.

US Patent 8,191,748 B2Seventeen Years On The Record TREXPO West 2009, Best Of ShowCygnus Innovation Award, IACP 2011
22 Years In Law Enforcement13 On SWAT1999 Decorated

The Man Behind It

Twenty-two years in law enforcement across SWAT, Patrol and Gang Enforcement, thirteen of them on SWAT, and decorated for his role in a 1999 hostage rescue.

An instructor in defensive tactics and officer survival, Mike spent several years in personal and executive protection before his law enforcement career, and served in the United States Marine Corps and Marine Corps Reserve from 1981 to 1987.

He designed the banner the way an operator designs equipment: for the hand that has to use it, in the second it has to work, by someone who had already spent two decades finding out what fails.

SWATPatrolGang Enforcement Defensive Tactics InstructorOfficer Survival Instructor Executive ProtectionUSMC / USMCR 1981–1987 Decorated, 1999 Hostage Rescue
Michael Lessman, founder of DSM Safety Products, in black tie
Founder · Sgt. Michael Lessman, Ret.Est. 2008
Service RecordSparks, NV

Sgt. Michael Lessman

Retired · Founder, DSM Safety Products

Law Enforcement20+ Years
SWAT11+ Years
AssignmentsSWAT · Patrol · Gang
InstructorDefensive Tactics
InstructorOfficer Survival
MilitaryUSMC / USMCR 1981–87
CommendationHostage Rescue, 1999
PatentUS 8,191,748 B2

Designed the banner he could not buy

22Years In Law Enforcement
13Years On SWAT
17Years On The Record
Granted Not PendingActive Through 2030360° Identification

The Patent, In Plain English

United States Patent US 8,191,748 B2
GrantedActive Through 2030
1Hand
2 SecTo Deploy
360°Identified

One hand. Two seconds. Identified from every angle. That is what the patent covers, and no competitor holds an equivalent on a product they actually ship.

It protects the mechanism that takes the banner from a closed pouch on your belt to a full 360-degree identification sash across your torso, using one hand, without breaking your grip on a weapon or a subject. Not the fabric. Not the lettering. The deploy.

The high-visibility yellow-green is not a styling choice either. It was selected on visibility science, the same reasoning behind every piece of high-visibility safety apparel on a roadway. Other colors are available where an agency requires them.

Multiple Federal Agencies CAGE 74SS3UEI MMYGTVRG8258 Every Order Vetted
2009 Best Of Show2011 Cygnus Award4 Recognitions

Judged By The People Who Carry It

March 2009

Best Of Show

Voted Best of Show at POLICE magazine's TREXPO West, one month into its first year on the market.

Source link pending
May 2009

POLICE Magazine

Featured in the May 2009 edition of POLICE magazine following the TREXPO West win.

Source link pending
October 2009

Officer.com Review

Reviewed by Officer.com, which called it a great idea that "solves some potential friendly fire / mistaken identity problems."

Read the review →
2011 · Chicago

Cygnus Innovation Award

Cygnus Law Enforcement Innovation Award, presented at the IACP Conference in Chicago.

Source link pending
CAGE 74SS3UEI MMYGTVRG8258NAICS 315210

Bought By Multiple Federal Agencies

A registered federal supplier, paid by multiple federal agencies. Which agencies is not something we publish.

UEIMMYGTVRG8258
CAGE Code74SS3
NAICS315210

Our registration is public. Search the UEI or CAGE code on USAspending.gov or SAM.gov.

That Is The Whole Reason It Exists

A non-uniformed officer needs a way to say that to an arriving unit before anyone has time to say anything at all. Everything else on this page is downstream of that one sentence.

Built By An Operator. Vetted To You.

Seventeen years on the record, one granted patent, and a verification step on every single order.

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